:root{
  --peri:#89A9F4;
  --peri-deep:#4A6FD4;
  --peri-wash:#EEF3FE;
  --sky:#A8C4E0;
  --cream:#F0E6D8;
  --ink:#1A1F2B;
  --ink-2:#5C6678;
  --grey:#F5F5F7;
  --line:rgba(26,31,43,.10);
  --max:1080px;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;
  background:#fff;
  color:var(--ink);
  font-family:'Inter',system-ui,sans-serif;
  font-weight:400;
  -webkit-font-smoothing:antialiased;
  line-height:1.55;
}
h1,h2,h3,.mono b{font-family:'Inter Tight',sans-serif;font-weight:600;letter-spacing:-.035em;line-height:1.02;margin:0}
.mono{font-family:ui-monospace,'SF Mono',Menlo,monospace;font-size:.9em;letter-spacing:-.01em}
.lig{font-family:'Inter Tight',serif;font-weight:500}
a{color:inherit}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  display:flex;align-items:center;justify-content:space-between;gap:1rem;
  padding:.9rem clamp(1.1rem,5vw,3rem);
  background:rgba(255,255,255,.72);
  backdrop-filter:saturate(180%) blur(20px);
  -webkit-backdrop-filter:saturate(180%) blur(20px);
  border-bottom:1px solid var(--line);
}
.nav__mark{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:.95rem;letter-spacing:-.02em;text-decoration:none;white-space:nowrap}
.nav__mark .lig{color:var(--peri-deep);margin-right:.15em}
.nav__links{display:flex;align-items:center;gap:clamp(.75rem,2.4vw,1.6rem);font-size:.8rem;color:var(--ink-2)}
.nav__links a{text-decoration:none;transition:color .2s}
.nav__links a:hover{color:var(--ink)}
.nav__links a:not(.nav__cta){display:none}
.nav__cta{
  color:#fff!important;background:var(--peri-deep);
  padding:.5rem 1rem;border-radius:999px;font-weight:500;
  min-height:34px;display:inline-flex;align-items:center;
}
@media(min-width:820px){ .nav__links a:not(.nav__cta){display:inline} }

/* ---------- hero ---------- */
.hero{
  min-height:88vh;
  display:flex;flex-direction:column;align-items:center;justify-content:center;
  text-align:center;
  padding:clamp(4rem,12vh,9rem) clamp(1.25rem,6vw,3rem) 4rem;
  position:relative;
  background:
    radial-gradient(70% 55% at 50% 0%, var(--peri-wash) 0%, rgba(255,255,255,0) 72%),
    radial-gradient(50% 40% at 88% 96%, rgba(240,230,216,.55) 0%, rgba(255,255,255,0) 70%);
}
.eyebrow{
  font-size:.72rem;text-transform:uppercase;letter-spacing:.16em;
  color:var(--peri-deep);font-weight:600;margin:0 0 1.4rem;
}
.eyebrow--light{color:var(--peri)}
.hero__title{
  font-size:clamp(2.9rem,12.5vw,7.5rem);
  letter-spacing:-.05em;font-weight:600;
  margin:0 0 1.5rem;
}
.hero__sub{
  max-width:34ch;font-size:clamp(1.05rem,3.6vw,1.4rem);
  color:var(--ink-2);font-weight:300;line-height:1.5;margin:0 auto;
}
.hero__stats{
  display:flex;flex-wrap:wrap;justify-content:center;
  gap:clamp(1.5rem,7vw,4.5rem);margin-top:clamp(2.75rem,8vh,4.5rem);
}
.hero__stats div{display:flex;flex-direction:column;gap:.25rem}
.hero__stats b{
  font-family:'Inter Tight',sans-serif;font-weight:600;
  font-size:clamp(1.75rem,6.5vw,2.9rem);letter-spacing:-.04em;
  font-variant-numeric:tabular-nums;
}
.hero__stats span{font-size:.72rem;text-transform:uppercase;letter-spacing:.13em;color:var(--ink-2)}
.scroll{
  position:absolute;bottom:2rem;left:50%;transform:translateX(-50%);
  text-decoration:none;color:var(--ink-2);font-size:1.1rem;
  width:44px;height:44px;display:grid;place-items:center;
  animation:bob 2.4s ease-in-out infinite;
}
@keyframes bob{0%,100%{transform:translate(-50%,0)}50%{transform:translate(-50%,7px)}}

/* ---------- sections ---------- */
.section{padding:clamp(4.5rem,13vh,9rem) clamp(1.25rem,6vw,3rem)}
.section>*{max-width:var(--max);margin-left:auto;margin-right:auto}
.section--grey{background:var(--grey)}
.section--dark{background:var(--ink);color:#fff}
.h2{font-size:clamp(1.9rem,7.2vw,3.9rem);letter-spacing:-.04em;margin:0 0 1.5rem}
.h2--light{color:#fff}
.h3{font-size:clamp(1.05rem,3.6vw,1.35rem);letter-spacing:-.02em;margin:0 0 1.25rem}
.lede{
  font-size:clamp(1rem,3.4vw,1.2rem);color:var(--ink-2);
  font-weight:300;max-width:60ch;margin:0 0 clamp(2.5rem,6vh,3.75rem);
}

/* ---------- figures ---------- */
.figures{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));
  gap:1px;background:var(--line);border:1px solid var(--line);border-radius:18px;overflow:hidden;
  margin-bottom:clamp(3rem,8vh,5rem);
}
.fig{background:#fff;padding:1.6rem 1.4rem}
.fig b{
  display:block;font-family:'Inter Tight',sans-serif;font-weight:600;
  font-size:clamp(1.7rem,5.6vw,2.4rem);letter-spacing:-.045em;
  font-variant-numeric:tabular-nums;line-height:1;
}
.fig b i{font-style:normal;font-size:.5em;color:var(--peri-deep);letter-spacing:-.02em}
.fig span{display:block;margin-top:.6rem;font-size:.78rem;color:var(--ink-2);line-height:1.4}

/* ---------- chart ---------- */
.chart__bars{display:flex;align-items:flex-end;gap:clamp(.35rem,1.6vw,.9rem);height:clamp(150px,26vh,230px)}
.bar{flex:1;display:flex;flex-direction:column;justify-content:flex-end;align-items:center;gap:.5rem;height:100%}
.bar i{
  display:block;width:100%;border-radius:6px 6px 2px 2px;
  background:linear-gradient(180deg,var(--peri) 0%,var(--sky) 100%);
  height:0;transition:height 1.1s cubic-bezier(.2,.8,.2,1);
}
.bar.is-peak i{background:linear-gradient(180deg,var(--peri-deep) 0%,var(--peri) 100%)}
.bar em{font-style:normal;font-size:.68rem;color:var(--ink-2);letter-spacing:.04em}
.bar b{font-family:'Inter Tight',sans-serif;font-size:.72rem;font-weight:600;font-variant-numeric:tabular-nums}
.chart__note{font-size:.9rem;color:var(--ink-2);max-width:62ch;margin:2rem 0 0;font-weight:300}

/* ---------- ligature list ---------- */
.ligature{list-style:none;margin:0;padding:0;counter-reset:l}
.lig-step{
  display:grid;grid-template-columns:1fr;gap:.6rem;
  padding:clamp(1.8rem,5vw,2.6rem) 0;border-top:1px solid var(--line);
}
.lig-step:last-child{border-bottom:1px solid var(--line)}
.lig-step__code{
  font-family:ui-monospace,'SF Mono',Menlo,monospace;font-size:.72rem;
  letter-spacing:.06em;color:var(--peri-deep);
}
.lig-step__name{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:clamp(1.4rem,5vw,2.1rem);letter-spacing:-.035em}
.lig-step__verb{font-size:1rem;font-weight:500}
.lig-step__body{font-size:.95rem;color:var(--ink-2);font-weight:300;max-width:56ch;margin:.2rem 0 0}
.lig-step__meta{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1rem}
.pill{
  font-size:.72rem;padding:.4rem .8rem;border-radius:999px;
  background:var(--peri-wash);color:var(--peri-deep);font-weight:500;
}
.pill--ghost{background:transparent;border:1px solid var(--line);color:var(--ink-2)}
@media(min-width:800px){
  .lig-step{grid-template-columns:190px 1fr;gap:2.5rem;align-items:start}
  .lig-step__left{position:sticky;top:5rem}
}

/* ---------- channels ---------- */
.channels{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1.25rem}
.ch{
  background:#fff;border:1px solid var(--line);border-radius:20px;
  padding:1.75rem 1.6rem;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s;
}
.ch:hover{transform:translateY(-5px);box-shadow:0 18px 44px rgba(26,31,43,.09)}
.ch__n{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:2.4rem;letter-spacing:-.05em;line-height:1;font-variant-numeric:tabular-nums}
.ch__n small{font-size:.32em;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);font-weight:500;margin-left:.4em}
.ch__name{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:1.15rem;letter-spacing:-.02em;margin:.9rem 0 .3rem}
.ch__home{font-size:.72rem;text-transform:uppercase;letter-spacing:.11em;color:var(--peri-deep);font-weight:600}
.ch__note{font-size:.88rem;color:var(--ink-2);font-weight:300;margin:.85rem 0 0}
.ch__q{font-family:ui-monospace,Menlo,monospace;font-size:.7rem;color:var(--ink-2);margin-top:.9rem;padding-top:.9rem;border-top:1px dashed var(--line);word-break:break-word}

/* ---------- formats accordion ---------- */
.formats{border-top:1px solid var(--line)}
.fmt{border-bottom:1px solid var(--line)}
.fmt__btn{
  width:100%;background:none;border:0;cursor:pointer;text-align:left;
  display:flex;align-items:baseline;justify-content:space-between;gap:1rem;
  padding:1.35rem 0;min-height:56px;font-family:inherit;color:inherit;
}
.fmt__ritual{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:clamp(1.15rem,4.4vw,1.6rem);letter-spacing:-.03em}
.fmt__plat{font-size:.72rem;text-transform:uppercase;letter-spacing:.11em;color:var(--ink-2);white-space:nowrap}
.fmt__sign{color:var(--peri-deep);font-size:1.1rem;transition:transform .3s;flex:0 0 auto}
.fmt.is-open .fmt__sign{transform:rotate(45deg)}
.fmt__body{max-height:0;overflow:hidden;transition:max-height .45s cubic-bezier(.2,.8,.2,1)}
.fmt__inner{padding:0 0 1.75rem;display:grid;gap:1rem;max-width:62ch}
.fmt__row{display:grid;grid-template-columns:1fr;gap:.2rem}
.fmt__row dt{font-size:.68rem;text-transform:uppercase;letter-spacing:.12em;color:var(--peri-deep);font-weight:600}
.fmt__row dd{margin:0;font-size:.94rem;color:var(--ink-2);font-weight:300}
.fmt__rule{background:var(--peri-wash);border-radius:14px;padding:1rem 1.15rem;font-size:.92rem;font-weight:400;color:var(--ink)}
@media(min-width:700px){.fmt__row{grid-template-columns:120px 1fr;gap:1.5rem;align-items:baseline}}

/* ---------- constraints ---------- */
.constraints{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1px;background:rgba(255,255,255,.14);border-radius:20px;overflow:hidden;margin-top:clamp(2.5rem,7vh,4rem)}
.con{background:var(--ink);padding:1.9rem 1.6rem}
.con h4{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:1.1rem;letter-spacing:-.02em;margin:0 0 .7rem;color:var(--peri)}
.con p{margin:0;font-size:.9rem;color:rgba(255,255,255,.7);font-weight:300}

/* ---------- rollout ---------- */
.rollout{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:1.25rem}
.wk{border:1px solid var(--line);border-radius:20px;padding:1.75rem 1.5rem;background:#fff}
.wk__w{font-size:.7rem;text-transform:uppercase;letter-spacing:.14em;color:var(--peri-deep);font-weight:600}
.wk__t{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:1.5rem;letter-spacing:-.03em;margin:.5rem 0 1.1rem}
.wk ul{list-style:none;margin:0;padding:0;display:grid;gap:.7rem}
.wk li{font-size:.88rem;color:var(--ink-2);font-weight:300;padding-left:1.1rem;position:relative}
.wk li::before{content:'';position:absolute;left:0;top:.55em;width:5px;height:5px;border-radius:50%;background:var(--peri)}

/* ---------- scorecard ---------- */
.scorecard{border-top:1px solid var(--line)}
.sc{
  display:grid;grid-template-columns:1fr auto;gap:.3rem 1rem;
  padding:1.2rem 0;border-bottom:1px solid var(--line);align-items:baseline;
}
.sc__m{font-family:'Inter Tight',sans-serif;font-weight:600;font-size:1.05rem;letter-spacing:-.02em}
.sc__by{font-size:.72rem;text-transform:uppercase;letter-spacing:.11em;color:var(--peri-deep);font-weight:600;text-align:right}
.sc__v{grid-column:1/-1;font-size:.9rem;color:var(--ink-2);font-weight:300;font-variant-numeric:tabular-nums}
.sc__v b{font-weight:500;color:var(--ink)}

/* ---------- footer ---------- */
.footer{
  padding:clamp(4rem,12vh,7rem) clamp(1.25rem,6vw,3rem);
  text-align:center;border-top:1px solid var(--line);
}
.footer__lig{font-family:'Inter Tight',serif;font-size:clamp(3.5rem,14vw,6rem);color:var(--peri);margin:0 0 1rem;line-height:1}
.footer__line{font-size:.82rem;color:var(--ink-2);margin:0 0 1.5rem;letter-spacing:.02em}
.footer__note{font-size:.8rem;color:var(--ink-2);font-weight:300;max-width:56ch;margin:0 auto 2.25rem;line-height:1.6}
.footer__cta{
  display:inline-flex;align-items:center;min-height:48px;padding:0 1.75rem;
  background:var(--ink);color:#fff;text-decoration:none;border-radius:999px;
  font-size:.92rem;font-weight:500;transition:background .25s;
}
.footer__cta:hover{background:var(--peri-deep)}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s ease,transform .8s cubic-bezier(.2,.8,.2,1)}
.reveal.is-in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .scroll{animation:none}
}